



Email Marketing KIT
Final price, excl. VAT.
The Email Marketing Kit was developed based on my daily experience . You'll learn the essential basics , understand effective sales psychology , and work with sophisticated AI prompts that tailor content precisely to your brand. Clear workflows and ready -to-use templates save time and ensure measurable results – especially powerful when combined with Klaviyo .

Why was this ebook created?
I wanted to develop email marketing workflows that would simplify my daily work and combine all relevant best practices into one clear process.
Instead of manually creating individual emails, complete flows and campaigns can be built in a structured, consistent manner with a clear brand reference.
This e-book was created precisely for that purpose: with clear workflows and sophisticated AI prompts that enable you to quickly create high-quality email content that perfectly matches your brand.
Who is this ebook suitable for?
This ebook is for online shop owners who want to build their email marketing systematically and with AI support, rather than just haphazardly adding it to their existing strategy. It's ideal if you want to reduce guesswork and focus on clear processes, automation, and proven frameworks.
- Shop owners with initial sales
- Operators who use or want to use Klaviyo
- Founders who need a clean setup without an agency
- Marketers who want to achieve better email content faster with AI
What's included?
A practical email marketing system (60+ pages) that combines strategy, technology, automations and AI prompts in a clear sequence – complemented by immediately usable Klaviyo templates.
Included content:
- Strategic roadmap for profitable email marketing
- Fundamentals of list building, segmentation and customer journey
- Technical setup of Klaviyo including deliverability, tracking and best practices
- Step-by-step instructions for key flows:
/ Welcome series
/ Shopping cart abandoner
/ Post-purchase flow
Winback flow
/ Evaluation Management
/ Birthday flow
- Campaign frameworks including action logic and annual planning
- Q4 and peak-season strategies (Black Week, Christmas and others)
- AB testing methodology for data-driven optimization
- Comprehensive AI master prompts for texts, campaigns, flows and planning
Bonus material
- Pre-built Klaviyo templates for key flows: Welcome series, abandoned cart, post-purchase, winback, birthday flow, review management
+ Klaviyo templates for info emails, sales, Black Friday and Cyber Monday
- Prompt templates for AI image generation
- Best-practice tools & resources
This ebook is for online shop owners who want to build their email marketing systematically and with AI support, rather than just haphazardly adding it to their existing strategy. It's ideal if you want to reduce guesswork and focus on clear processes, automation, and proven frameworks.
- Shop owners with initial sales
- Operators who use or want to use Klaviyo
- Founders who need a clean setup without an agency
- Marketers who want to achieve better email content faster with AI
A practical email marketing system (60+ pages) that combines strategy, technology, automations and AI prompts in a clear sequence – complemented by immediately usable Klaviyo templates.
Included content:
- Strategic roadmap for profitable email marketing
- Fundamentals of list building, segmentation and customer journey
- Technical setup of Klaviyo including deliverability, tracking and best practices
- Step-by-step instructions for key flows:
/ Welcome series
/ Shopping cart abandoner
/ Post-purchase flow
Winback flow
/ Evaluation Management
/ Birthday flow
- Campaign frameworks including action logic and annual planning
- Q4 and peak-season strategies (Black Week, Christmas and others)
- AB testing methodology for data-driven optimization
- Comprehensive AI master prompts for texts, campaigns, flows and planning
Bonus material
- Pre-built Klaviyo templates for key flows: Welcome series, abandoned cart, post-purchase, winback, birthday flow, review management
+ Klaviyo templates for info emails, sales, Black Friday and Cyber Monday
- Prompt templates for AI image generation
- Best-practice tools & resources
∞ Lifetime updates
I am continuously developing this e-book – as soon as new technologies become relevant or new best practices emerge in real projects – so that you can work with the best methods on a permanent basis.
Typical stumbling blocks
Email marketing rarely fails because of the idea itself, but rather due to a lack of structure and practical experience. Without proven frameworks, unnecessary manual effort is created in repetitive processes, while content remains generic and a clear brand connection is missing.
- No tried and tested frameworks that systematically compile experience.
- High manual effort required for structure, texts, and logic
- The texts seem generic and interchangeable.
- Newsletters are sent out irregularly or without a plan.
- No segmentation, everyone receives the same emails.
My AI-first approach
This e-book gives you a structured system that makes email marketing plannable, scalable, and AI-supported.
Process in 4 easy steps
- Establish brand foundation
Branding framework as a fixed prompt reference for tone, benefit and style. - Structuring content
Clear logic for flows and campaigns: structure, timing, CTAs, objections, segmentation. - Generating content
Sophisticated AI prompts create brand-specific texts for complete flows and campaigns. - Implement & iterate
Transfer content into templates, test, optimize, and reuse.
What you end up with
- A functioning email marketing system
- Automations that generate sustained revenue
- Structured campaigns with clear shipping and offer logic
- Reusable AI prompts for texts & campaigns
- Clean segmentation for more relevant communication
- Significantly less time required with higher quality
Why this works
All content is based on real-world project experience from my daily email marketing work. No theoretical models, but tried-and-tested processes that have proven successful in practice. The combination of structure, automation, and AI ensures reproducible results.
What you get
- PDF guide with a clear process from setup → flow → campaign
- Prompt library for branding reference, content, flows, campaigns and iteration
- Klaviyo templates ready to use for central automations and campaigns
- Checklists & checkpoints for structure, content, technology and shipping
- Best-practice tools and resources from my daily work
FAQ
Do I need prior knowledge of email marketing?
No. The e-book guides you in a structured way from the basics to advanced automations.
Even if you already send emails, the system will help you work more cleanly and efficiently.
How much time will I need for implementation?
You can start with individual modules and expand step by step.
Much of the content is structured in such a way that you achieve quick results without having to implement everything at once.
Are templates and prompts included?
Yes. The e-book contains numerous master prompts, frameworks, and examples that you can adapt directly. No rigid templates, but flexible templates for your brand.
Does the e-book only work with Klaviyo?
The logic for content, workflows, and sales psychology is universally valid and can be used regardless of the tool.
In this e-book, I also go into detail about the technical implementation with Klaviyo, which is why Klaviyo is particularly useful – but not a requirement – to apply the content and processes.

Preview instead of promise
So you know what you're getting
Before you buy, take a look at sample pages, the table of contents, and a template preview to make sure it's a good fit.



