E-Commerce KIT

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The E-Commerce Kit is an AI-first practical guide based on real Shopify project experience , helping you systematically build your store from branding to go-live. You'll get a clear process, prompts, and checklists to ensure you implement branding, structure, and content flawlessly, go live faster , and avoid costly mistakes .

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Why was this ebook created?

I work at an agency that builds online shops – and I've noticed the same thing time and again: most problems arise not from a lack of knowledge, but from an unclean process.

For clients, I wanted to make the entire setup predictable. So I built my Shopify process as an AI-first system – with workflows, prompts, and checklists that work in projects and can be transferred to new shops.

Because good AI results don't happen by chance: You need e-commerce experience to define the right parameters, evaluate responses, and refine them effectively. This agency expertise is contained in this e-book, providing you with a predictable process that you can implement directly.

You don't want to build an online shop "just any old way," but rather cleanly, structurally, and with AI workflows. This kit gives you a clear roadmap so you can make decisions faster and fewer mistakes, instead of getting lost in tutorials and individual opinions.

  • Founder: from idea → go-live without detours
  • Beginners: Avoid typical Shopify mistakes
  • Marketers: consistent AI content instead of copy ping-pong
  • Freelancers: repeatable process for each project

For those who want "fewer tutorials" and appreciate clear instructions

∞ Lifetime updates

I am continuously developing this e-book – as soon as new technologies become relevant or new best practices emerge in real projects – so that you can work with the best methods on a permanent basis.

Typical stumbling blocks

You want to start a shop, but everything feels like a confusing mix of tutorials, apps, and half-baked knowledge. You cobble something together, but in the end it doesn't look professional, wastes time, and leaves money on the table.

  • You're jumping between tutorials and losing track.
  • Your texts sound inconsistent because the brand foundation is missing.
  • Navigation and page structure are overloaded → visitors are leaving
  • You're installing too many apps → performance and stability suffer.
  • Product pages explain, but don't sell (no clear structure, no trust)
  • Shopping cart appears unclear → Abandonment rates increase
  • You go live without a system

My AI-first approach

You'll receive a system that allows you to build your Shopify store in a structured way. Instead of "a few prompts," you'll get proven workflows from agency projects that lead to reliable results.

The goal: to automate as many inputs as possible, reducing inputs to a minimum – a virtually fully automated AI-first process that clearly stands out from the usual prompt chaos.

Process in 5 easy steps

  1. Establish brand foundation
    Branding framework as a fixed prompt reference for tone, benefit and style.
  2. Define shop structure
    Clear page and navigation logic: Header/Footer, Customer Journey, Service Pages, Trust Elements.
  3. Generating content
    Sophisticated AI prompts create brand-consistent texts for all important shop areas.
  4. Scaling product pages
    Systematically roll out structure + copy + SEO – optionally via CSV workflow for larger catalogs.
  5. Securing the go-live
    Optimize the checkout process, perform final quality checks, and go live smoothly using the launch checklist.

Why this works

The content is structured as a process: Each module builds on the previous one, so you don't have to constantly start from scratch. You work with practical prompts and checklists from real Shopify projects instead of pure theory. The focus is on what measurably improves shops: Structure, clarity, and trust ensure smooth implementation.

What you end up with

  • A branding framework that makes AI responses consistent and brand-loyal.
  • A conversion-optimized online shop with a clear structure that quickly gets users to their goal.
  • A clear shop navigation and page logic that provides orientation and reduces friction.
  • Ready-made texts for all central CMS pages
  • A product page blueprint including SEO
  • A repeatable prompt workflow for texts, SEO metadata, and FAQs.
  • A scalable CSV process to efficiently edit product descriptions and SEO fields in Shopify.
  • A go-live checklist to help you get started safely.

FAQ

Preview instead of promise

So you know what you're getting

Before you buy, take a look at sample pages, the table of contents, and a template preview to make sure it's a good fit.

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